Paper and Plastic PromotionalAdvice on Selling Litterbags
The litterbag was our first major product success and established Noteworthy in the promotional products industry. Since then, we shipped over 1 billion litterbags, and we continue to sell millions more every year. There are several reasons for the litterbag’s success:
- Exposure: the message on a litterbag is displayed 2 hours per day to the average commuter
- Public relations: advertising on a litterbag promotes goodwill and shows a genuine concern for the environment
- Versatility: litterbags are useful as invoice statement stuffers, door-to-door literature distribution, packaging for samples, retail packaging, gift bags, promotional giveaways, and coupon offers
- Low cost: stock design litterbags sell for less than the cost of a postage stamp but have real impact.
Litterbags are appealing to many marketplaces. These include:
- Healthcare
- Financial institutions
- Tourism
- Car washes
- Real estate agencies
- Politicians
- Police and fire departments
- Non-profit organizations
To help you get started, we offer:
- Stock designs: 75 stock designs are available. These include designs for the most popular marketplaces.
- Customization: We can print any design on a litterbag. Options include 1 – 6 spot color printing, process printing, and foil designs. In addition to print customization, we offer a choice of bag styles, including: standard (.75” hole), utility (1.5” hole, perfect for large doorknobs), grab bag, a perforated coupon option, and a thicker 3.0 mil construction.
- Litterbag dispensers. Available for $xx.xx.
And remember, the two best opportunities to market litterbags are Keep America Beautiful’s Great American Cleanup (March to May) and Earth Day (April 22nd).
Case studies
- Customer: car wash
- Product: coupon litterbag
- Use: Each car wash customer was given a coupon litterbag with a free goods coupon for a local fast food chain. This promotion encouraged drivers to use the car wash and was a great way to track repeat business. The campaign gave recognition to both the car wash and the fast food chain.
- Customer: Real estate agent
- Product: Doorknob litterbag
- Use: The bags were used as a literature-holder for an open house.
- Customer: dentist
- Product: litterbags, coloring books, and crayons
- Use: A distributor targeted dentists with a direct mail campaign offering a combination of litterbags, coloring books, and crayons all with dental awareness themes.
- Customer: automobile dealership
- Product: litterbags
- Use: Litterbags were used to package paperwork for automobile purchases and as a parts bag for the service department. Sales staff also gave prospective customers litterbags for goodwill and name recognition.
- Customer: verterinary hospital
- Product: litterbag
- Use: Used as packaging for pet care products and medication. The bag was printed with the vet’s name, location, house, and services.