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Paper and Plastic Promotional
Products by Noteworthy.

 

Glossary

Co-extruded plastic:
two separate films that are bonded together during the extrusion process. Co-extruded material is durable and helps to resist wear, punctures, and tearing.
Cotton drawstring bag:
a bag type with a white cotton cord closure on the top of the bag.
CMYK:
an acronym for cyan, magenta, yellow, and black. The four colors used for process printing.
Cyrel:
the brand name for the plate material used for flexographic printing.
Die:
a tool used to cut paper sheets into individual designs. Each style of paper product requires a specific die.
Die charge:
the charge for a new die that must be made to produce a custom presentation product style.
Digital color proof:
a proof that is calibrated to approximately match the actual color reproduction on a printing press.
Doorknob bag:
a bag with a 2-inch die-cut hole for its handle. The hole size is ideal for hanging on a doorknob.
Double wall bag:
a bag made out of two layers of plastic film. The outer layer is usually clear.
Extrusion:
the process used to produce rolls of plastic film from plastic pellets.
Flexography:
a printing method used to print on plastic.
Foil stamping:
a process for applying foil to a substrate.
Frosted shopping bag:
a bag with a rectangular bottom and a cardboard insert reinforcing the bottom. Made from high-density plastic.
Full bleed printing:
printing with 100% ink coverage. A product’s surface is completely covered with ink.
Gauge:
refers to plastic thickness. This is gauged in mil, where one mil equals .0001 inches or .0254 millimeters.
Grab bag:
a bag with a die-cut handle.
Gusset:
a fold in the side or bottom of a bag.
High density polyethylene:
a type of plastic with a rigid texture. It is commonly used to manufacture grocery bags.
Lamination:
a plastic film bonded by heat and pressure to a substrate for protection or appearance.
Line artwork:
solid black and white artwork with out any shading.
Lithography:
a printing method we use to print on paper. Also referred to as offset printing.
Litterbag:
a bag used that is commonly used for trash disposal.
Low-density polyethylene:
a type of plastic with a soft texture. Most promotional bags are made of low-density polyethylene.
M:
an abbreviation for a quantity of 1000 units.
Mechanical artwork:
hard copy artwork that is designed to specifications.
Metallic bag:
a plastic bag with a silver metallic finish.
Mil:
a standard measurement used to gauge the thickness of plastic film. One mil equals .0001 inches or .0254 millimeters.
Molded handle bag:
a bag with a rigid plastic handle that snaps together.
Non-woven bag:
a soft textured bag with a look and feel similar to cloth. Made from polypropylene.
Overruns:
additional product made beyond the specified quantity.
Paper stock:
refers to the type of paper.
Patch handle bag:
a bag with a clear strip of plastic bonded to the inside of a die-cut handle. The patch reinforces the strength of the handle.
Pearlescent plastic:
A form of low-density plastic that is made with an additive to give it pearl-like appearance.
Plate:
the printing plate used to place ink on a substrate. Different types of plates are used depending on the printing process.
Plate charge:
a charge for plate material.
PMS:
an abbreviation for Pantone Matching System – a system for classifying spot colors.
Polyethylene:
the most common form of plastic. Plastic bags are typically made of either high or low-density polyethylene.
Polypropylene:
a type of plastic used to manufacture non-woven bags.
Post-printing:
printing that is done after the product is converted.
Press proof:
a proof created on a printing press.
Process printing:
a printing method used to reproduce a vast color spectrum with photographic clarity.
Promotional products:
items featuring custom-printed advertising messages typically given freely without condition of purchase.
Registration:
the alignment of printing plates as they place ink on a substrate.
Scatter bag:
a bag with small repeating design scattered across the bag.
Screen printing:
a printing method where ink is forced through a screen and stencil onto a substrate.
Soft loop handle bags:
a bag with a flexible soft strap handle. The handle is made of high density plastic.
Spot color printing:
printing with solid colors, usually from the Pantone Matching System.
Stock design:
existing designs that are available for use without plate charges.
Take home bag:
a bag with the top folded over to help reinforce the handle.
Tall tube bag:
a long slim plastic bag with a die-cut handle.
Trap:
a slight overlapping area where two colors meet. Traps ensure that slight errors with print registration do not show up as white gaps on the printed product.
T-shirt bag:
a plastic bag whose appearance resembles a t-shirt.
Vector artwork:
artwork that uses a mathematical language to describe the individual components of an image.
White-well:
a slight white gap between two colors.

Any words we’re missing? Let us know.